please read the following article/ case study and respond to answers 1,2, and 3. 200 word minimum required for each question

Twenty-seven-year-old Amanda is the digital marketing we do help some customers achieve their goal of losing manager for Calorie Containment, a company that pro- weight is pretty decent. vides a weight-loss program for women and men. Cus- Brett: What did you enjoy working on the most in recent tomers purchase 14 frozen meals a week on a subscription months, and why? basis. The food is delivered to the home or picked up at Amanda: I worked very hard to put together a Facebook a retail outlet. Customers also receive instructions about ad in conjunction with Katrina and Max [two members engaging in physical exercise and avoiding high-calorie of the marketing team]. We got a whole bunch of likes snacks to supplement the food they receive from Calo- and smiley faces. rie Containment. Another service Calorie Containment provides is customer support through a toll-free number Brett: What was especially good about that accomplishand Internet chat. The customer support technicians are ment? knowledgeable about dieting and weight loss but are not Amanda: People are so blitzed with ads these days about necessarily professionals in nutrition or physical health. weight loss that it's tough to get noticed. And we did, so Brett, the marketing manager at Calorie Containment that's terrific. and Amanda's immediate manager, is satisfied with Brett: How is your work today getting you closer to Amanda's performance as the digital marketing man- what you want to achieve in your career? ager. Yet he has concerns about whether she is passionate Amanda: The experience I am accumulating is getting about her work and also whether she has found the true me closer to getting your job. [Laughs] I hope to become purposeinhercareer.AttimesBrettthinksthatAmandaacceptedherpositionwithCaloricContainmentsimplyproductscompany.IfeelIamontherighttrackhereatabig-companymarketingexecutiveinaconsumer- because she wanted experience in digital marketing. Calorie Containment. Believing that passion and purpose are the keys to worker motivation, Brett decides to interview Amanda Brett: What is the purpose of your work at Calorie along these lines. An edited transcript of the interview Containment? follows: Amanda: Face it, Brett, the company needs to make a profit to survive. My purpose is to add to the top line and Brett: Amanda, what inspires you about your position in the bottom line. In today's world, advertising in print, our company? radio, or TV is losing its impact. That's where I fit in. Amanda: Getting a regular paycheck is inspirational Digital marketing has multiplied in importance. when you have bills to pay. [Laughs] Seriously, I enjoy Brett: I have enjoyed our candid conversation. But I recdigging deep into digital marketing. I am learning so ommend that you do some soul searching to find out much - the technology keeps changing, and the com- why you are working in this industry and what you are petition gets tougher every few months. The fact that doing to help the world. Amanda: Don't get me wrong. I think that our diet pro- 3. What is your opinion as to whether or not Brett gram helps some people who think they need to lose is invading Amanda's privacy with his line of weight and cannot do it on their own. questioning? Case Questions Source: The manager in this case based a couple of his questions 1. To what extent do you think that Amanda has found on the following sources: Kristi Hedges, "5 Questions to Help a purpose that will keep her highly motivated? Your Employees Find Their Inner Purpose," Harvard Business 2. What would you recommend Amanda do to find Review, August 17, 2017, pp. 3-4; Amy Jen Su, "How to Help a way to make her work more meaningful and Someone to Discover Work That Excites Them," Harvard Busipurposeful