Question: QA1. Using Value Chain Analysis, show what sort of Alliance (Horizontal, Vertical or Complementary) you have come up between ARM & Samsung QA2. Comment upon
QA1. Using Value Chain Analysis, show what sort of Alliance (Horizontal, Vertical or Complementary) you have come up between ARM & Samsung
QA2. Comment upon the typology of the Alliance and why do you think it is correct?
QA3. Comment on what sort of contractual or structural approach are you using for the Strategic Alliance and why is this approach suitable?
QA4. Explain through RBV, Five Forces OR Partner Selection (Partner Complementarity, Compatibility & Commitment) would the Alliance between ARM & Samsung last?
QA5. Describe a method for Profit / Revenue Sharing (5 marks, ~10 mins) QA6. Comment on the Structural Design of ARM-Samsung Alliance, OR, Comment upon Partner Fitness of ARM-Samsung (10 marks, ~20 mins)
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