Question: Please read the following article : To diversify or not to diversify by constantinos C. Markides. and answer the following : what is a diversification

Please read the following article : To diversify or not to diversify by constantinos C. Markides.

and answer the following : what is a diversification strategy? what is a strategic assets? when and why should a firm diversify using strategic assets ? please point out something that you have found intersting in the paper.

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