Question: Please read the following Article : ''To diversify or not to diversify by constantinos C. Markides.'' and answer the following : what is a diversification

Please read the following Article : ''To diversify or not to diversify by constantinos C. Markides.''

and answer the following : what is a diversification strategy? what is a strategic assets? when and why should a firm diversify using strategic assets ? please point out something that you have found interesting in the paper.

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