Please read the following case study and help me answer the following questions:

1. Which steps in the digital marketing process does Shopify fulfill for subscribing clients?

2. Does Shopify seem to be helping client retailers establish digital marketing as a supplemental channel or as a complete business model? Explain.

3. As retailers adopt Shopifys digital marketing system, what benefits do the retailerss experience? What benefits do the retailers customers receive?

4. How can Shopify help its customers overcome the challenges to omni-channel marketing?

5. Does Shopify pose a threat to Amazon and other major e-commerce retailers? Why or why not?