Question: Please read the Harley - Davidson case study and address the following questions in your post ( case study attached in the pictures ) 1
Please read the HarleyDavidson case study and address the following questions in your post case study attached in the pictures
If you were CEO of HarleyDavidson, how would you compare the advantages and disadvantages of using exports, joint ventures, and foreign subsidiaries as ways of expanding international sales?
In America, Harley has shifted the positioning of its products away from simply motorcycles and more toward being status symbols of a particular lifestyle. What are the implications of cultural factors for positioning in other countries that Harley has targeted for growthones like Japan, China, France, and Brazil?
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