Please read the Hudson Jewelers case study. Keep this handy as this course will integrate material across several chapters into assignments and activities.

Use one of the three value chain frameworks discussed in the chapter to characterize the diamond value chain. How does the value chain gain a customer? How does it create value? How does it keep a customer?

Note: Use Exhibit 1.7 as your framework and list 3-4 bullet points, specific to Hudson Jewelers, for each the three categories (i.e., gaining a customer, value creation, keeping the customer).