Question: Please read the instructions carefully and write your responses. You have to answer only 1 of the two questions. They both carry equal marks. [800

Please read the instructions carefully and write your responses. You have to answer only 1 of the two questions. They both carry equal marks. [800 words in total]

Please try to be as detailed as possible in your answers. If I have to guess what you meant you will lose points.

Describe the key approaches to entering international markets. What are the pros and cons of each approach? [10 marks]

What are the channel management decisions that companies have to take? [10 marks]

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