Please read the P & G in India Article $($found in module $1$ and attached below the instructions$)$ and respond to the following questions in your discussion post:

How does this article relate to the content from our first module $($ Chs $1-4)?$

What was your key takeaway from the article? Why do you think this stood out to you?

Choose another firm or product category that could benefit from the types of research described in this article. Why do you think this type of research is warranted? What do you think the firm would learn and how might it impact their business?