the P & G in India Article $($found in module $1$ and attached below the instructions$)$ and respond to the following questions in discussion post:How does this article relate to the content from first module $($ Chs $1-4)?$What was the key takeaway from the article? What stood out?Choose another firm or product category that could benefit from the types of research described in this article. Why this type of research is warranted? What would the firm learn and how might it impact their business?