Question: Please read the problems carefully, build a simulation model for each problem and answer each part accordingly. Let me know if you have any questions!

Please read the problems carefully, build a simulation model for each problem and answer
each part accordingly. Let me know if you have any questions!
In preparing for the upcoming holiday season, Fresh Toy Company (ITC) designed a new
doll called The Dougie that teaches children how to dance. The fixed cost to produce the doll
is $100,000. The variable cost, which includes material, labor, and shipping costs, is $34 per
doll. During the holiday selling season, FTC will sell the dolls for $42 each. If FTC overpro-
Juces the dolls, the excess dolls will be sold in January through a distributor who has agreed
to pay FTC $10 per doll. Demand for new toys during the holiday selling season is extremely
uncertain. Forecasts are for expected sales of 60,000 dolls with a standard deviation of 15,000.
The normal probability distribution is assumed to be a good description of the demand. FTC
has tentatively decided to produce 60,000 units (the same as average demand), but it wants to
conduct an analysis regarding this production quantity before finalizing the decision.
a. Create a what-if spreadsheet model using a formula that relate the values of production
quantity, demand, sales, revenue from sales, amount of surplus, revenue from sales of
surplus, total cost, and net profit. What is the profit corresponding to average demand
units)?
b. Modeling demand as a normal random variable with a mean of 60,000 and a standard
deviation of 15,000, simulate the sales of the Dougie doll using a production quantity
of 60,000 units. What is the estimate of the average profit associated with the produc-
tion quantity of 60,000 dolls? How does this compare to the profit corresponding to the
average demand (as computed in part (a))?
c. Before making a final decision on the production quantity, management wants an anal-
ysis of a more aggressive 70,000-unit production quantity and a more conservative
50,000-unit production quantity. Run your simulation with these two production quan-
tities. What is the mean profit associated with each?
d. In addition to mean profit, what other factors should FTC consider in determining a
production quantity? Compare the three production quantities , and
70,000 using all these factors. What trade-offs occur? What is your recommendation?
 Please read the problems carefully, build a simulation model for each

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