Question: Please read the scenario below. Then complete the assignment and upload your answer before the deadline (a total of 500 words). Consider the popular Hanes

  1. Please read the scenario below. Then complete the assignment and upload your answer before the deadline (a total of 500 words).

    Consider the popular Hanes underwear advertisements featuring Michael Jordan. During the launch of the new ComfortSoft waistband underwear, Hanes issues numerous press releases promoting its ad campaign. One press release contained the following statements made by Jordan: Hanes and I have been together for more than a decade spreading the word about comfort and style. Last year, we urged everyone in America to Go Tagless with the Tagless undershirt. Now, weve done it again to mens underwear with the ComfortSoft Waistband. It truly is a beautiful thing.

    1. Would this be considered a celebrity endorsement? (explain why or why not)
    2. Which/how FTC regulations defined celebrity endorsement? (refer to Chapter 19 or FTC 16 CFR Part 255.1 General Considerations)
    3. Assuming that Michael Jordan does not actually wear Hanes underwear. Can the FTC bring an action against Hanes or Michael Jordan?

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