Question: Please read the text book Chapter 5 (Thompson, et al.) or Chapters 4 and 5 (Barney & Hesterley) Please search the internet for ONE ARTICLE

  1. Please read the text book Chapter 5 (Thompson, et al.) or Chapters 4 and 5 (Barney & Hesterley)
  2. Please search the internet for ONE ARTICLE on Michael Porter's generic competitive strategy. REMEMBER !! This article should be about Michael Porter's Generic Strategy, and NOT about the Company
  3. Summarize again from the article regarding his discussion of Michael Porter's generic competitive strategy.
  4. Based on your opinion, which Generic Michael Porter Strategy is implemented by banking companies. Explain why you think that way (for example from the point of view of the product, price or target consumer).

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