Hospitality Marketing Management(5th Edition)
Authors:
Robert D Reid, David C Bojanic
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0470088583, 9780470088586
Book publisher: Wiley
Book Price $0 : Hospitality Marketing Management by Robert D. Reid and David C. Bojanic is a comprehensive guide designed to equip hospitality professionals with the knowledge to successfully navigate the challenges of marketing within the hospitality industry. The fifth edition of the book delves into essential topics such as consumer behavior, branding strategies, and digital marketing tactics, emphasizing the need for a customer-centric approach. Throughout the book, the authors provide a thorough overview of the marketing mix—product, price, place, and promotion—as it pertains to the hospitality sector. This edition particularly shines in its presentation of contemporary strategies, integrating up-to-date case studies alongside discussions on digital marketing and social media's role in hospitality. Notably, the 'solution manual' supplements the main text by providing practical exercises aimed at reinforcing key concepts, while the 'answer key' ensures that students and professionals alike can verify their understanding of these marketing principles. The 'table of content' is meticulously designed, allowing readers to efficiently locate topics of interest, be it pricing strategies, distribution channels, or customer relationship management. As a cornerstone resource in hospitality academia, the book has received positive reception for its clarity and applicability, making it a valuable tool for both educators and industry practitioners aiming to hone their marketing acumen within this dynamic field.
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