Please read the Twitter's case on the textbook $($p$\mathrm{.}10)$ named "Twitter Needs a Strategy".

Twitter illustrates that not using the AFI framework can come at a heavy price. Twitter's market cap increased by a mere $25\%$ between its IPO in $2013$ and $2022.$ In comparison, during the same time period, Meta's $($formerly Facebook$)$ market capitalization increased by over $620\%.$

Please use the case information to explain how Twitter failed to use AFI framework for their business strategy. You should state the three components of AFI framework first, and analyze Twitter's situation for each components.