Please respond briefly to each misconception expressing your views on each topic. Type your answer in a Word document and submit it to this Dropbox. 1. CC is just "putting lipstick" on a pig. Business is still all about profits. 2. CC only works in good times. 3. CC is a luxury good: only companies in high-end markets can afford it. 4. Wall Street will never see the value of CC. 5. You have to born a conscious company. You can't become one if your history has been very different 6. Once the founder leaves, companies always revert to the norm. 7 Becoming a conscious business requires changing everything and is thus impossible. 8. What gets measured gets managed. There are too many intangibles here. 9. It is confusing for managers to be told to optimize stakeholder interests. They need a simple. transparent goal like maximizing shareholder value