Question: Please review the eText material on page 7 4 . It talks about the degree of innovativeness of a company / brand . Please discuss

Please review the eText material on page 74. It talks about the degree of innovativeness of a company/brand. Please discuss a company/brand that subscribes to the "first-to-market" strategy and explain how they have executed this strategy in the marketplace.
NOTE: PLEASE DO NOT POST ABOUT YOUR IPHONE/SMARTPHONE.
If you use outside sources, please be sure to cite them.
Please be sure to post more than just quotes from an article you have found. I am also looking for a "first-to-market" example.

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