Please review the short strategic highlight 3.2 (page 75) on the "Five Forces in the Airline Industry" or "strategy highlight 4.1 (page 119) on "Applying VRIO: The Rise and Fall of Groupon" in the book. Using these two highlights as your guide, pick any industry or a specific company that are impacted primarily due to the COVID-19 pandemic either positively or negatively by applying Porter's five-forces model or the VRIO framework.