Please search for a real world example to show reader benefits. For Example: Air Miles, Canadian Tire money and Credit card offers The above are good examples of using reader benefits. Some will suggest reader benefits verbally (e.g., low interest rates; no annual fee) as well as nonverbally (e.g., photos of smiling customers making purchases). Please analyze the offers, listing them as well as examining the language used to describe reader benefits. Grading Criteria: You must demonstrate that you are able to assess purpose, audience, audience needs and benefits A. Analyze messages to identify and define audience benefits (10 Marks) B. Develop logical and detailed audience benefits (10 Marks) C. Match the benefit to the audience (10 Marks) D. Please also provide a psychological description of your example (10 marks) E. Conclusion: Was the ad effective? If so why, in your opinion (1 paragraph) (5 Marks) Assume you were asked to target another audience; how will you modify it? (5 Marks)