Please search for a real world example to show reader benefits.

For Example:

• Air Miles,
• Canadian Tire money and
• Credit card offers

The above are good examples of using reader benefits.

Some will suggest reader benefits verbally (e.g., low interest rates; no annual fee) as well as nonverbally (e.g., photos of smiling customers making purchases).

Please analyze the offers, listing them as well as examining the language used to describe reader benefits.

Grading Criteria: You must demonstrate that you are able to assess purpose, audience, audience needs and benefits

1. Match the benefit to the audience (10 Marks)