Question: Please select a company and develop a basic MarTech stack for them. First, you should explain the customer journey and the steps that customers take

Please select a company and develop a basic MarTech stack for them.

  • First, you should explain the customer journey and the steps that customers take to engage with the company.
  • Second, you should identify technology that can add value or efficiencies. Please select 3-5 MarTech tools that you can use and describe why it is useful for your scenario.
  • Please track the customer journey and describe the type of data you are able to collect.
  • Please describe the major points in which the data can be exposed to unauthorized users. Are there any other potential security risks that arise from digital technology?

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