Please select a multinational enterprise $($MNE$),$ such as Ford or Siemens, and discuss its

international operations in a foreign market of your choice. I would prefer if you selected

a publicly traded MNE, but that is not an absolute requirement.

I would like you to discuss how the MNE modifies its product mix $($the $4$ p$$s$)$ for the

country that you have selected. I would also likeProvide a brief introduction and history of your company with a focus on

understanding where it is positioned and what major challenges it faces today?

By history, I do not mean a chronological re$-$telling, but crucial points that make

your company distinctive and that affect its current competitive position. Please

explain when your company first ventured into foreign markets.

$$ Outline how your company competes both domestically and overseas. Please

describe its value proposition, its brand image, and the

industries$/$markets$/$segments in which it competes. Be precise: a Toyota or even

an Audi is not a BMW$,$ which is still not a Porsche or a Mercedes$-$Benz; a Corona

is neither a Budweiser nor an Anchor Steam. These differences matter in business.

Even single sector businesses have other product segments or industry presences.

Go beyond consumer image and discuss their competitive differences. Present

them specifically for the reader.

$$ What are the explicit competitive advantages, visions, strategies, and goals of the

overall company and its units? What do they mean? What is your company

doing to realize them?

$$ What are the overall trends in the industry or consumer demand and how does it

specifically impact your company in foreign and domestic markets?