Please select one statement that is INCORRECT:

a.Cost leadership strategy focuses on deep understanding of the customers' perception of value and customizing the products as necessary to add desirable attributes

b.Cost leadership is one of the two business-level strategies commonly called "generic"

c.Cost leadership can sometimes be made more effective by pursuing a narrower scope, e.g., by avoiding customer segments that are too expensive to serve

d.Cost leadership strategy aims to generate economic value added by emphasizing cost controls in its value chain/value network