please select the right answer

Question 17 A segment is more attractive if it is easy for new competitors to enter the market. O True O False Question 18 2 pt The low cost of setting up shop on the Internet makes it even more profitable to serve seemingly small niches. True False ho Next Question 19 Which of the following is most likely a true statement about shopping products? Shopping products tend to be less expensive than convenience products. The existence of such products is generally unknown to consumers. A life insurance policy is an example of a shopping product. Consumers typically spend very little time comparing shopping products. Shopping products are purchased less frequently than convenience products. Question 20 2 pts refer to a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible. Horizontal extensions Pure products O Co-brands Line extensions Services Next Question 21 2 pts Consumer products that the buyer either does not know about or knows about but does not normally consider buying are referred to as ____ products. shopping specialty unsought industrial convenience