Question: please solve all questions Q1: Objective Questions (provide your answer on your answer sheets) a) Product Planning includes the activities of product research, marketing research,

please solve all questions Q1: Objectiveplease solve all questions

Q1: Objective Questions (provide your answer on your answer sheets) a) Product Planning includes the activities of product research, marketing research, and market segmentation, and product development, determination of the attributes, quantity and quality of the products. True/False b) Packaging is to provide a container or wrapper to the product for safety, attraction and ease of use and transportation of the product True/False c) Marketing intelligence system determines the intelligence needed, collects it by searching the environment and delivers it to marketing managers who need it. True/False d) The disadvantages of a Marketing information system are high initial time and labour costs and the complexity of setting up an information system. . True False Industrial market involves one business dealing goods or services to another business instead of a consumer base. True/False Q2. Explain steps in strategic personal selling process? Q3. In order to develop an effective advertising program explain what steps companies must follow? Q4. Discuss the concept of sales promotion and its types which a company uses to give their product sales a short term boost? Q5. Explain different pricing strategies which a company can adopt to set their product price? Q6. Explain market segmentation patterns and procedures? Q7. Write a note on any one of the following a) Territorial Sales Force Structure & Product Sales Force Structure b) Types of Distribution

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