Question: Please solve all the questions below with correct answer. Chegg answers are coming wrong and we are losing marks. Please its my request to provide
Please solve all the questions below with correct answer. Chegg answers are coming wrong and we are losing marks. Please its my request to provide full correct answers.
Q
To capitalize on the trend of online marketplaces, a kitchen appliance manufacturer decides to sell its products directly through its official website. What type of alternate channel strategy is this?
Direct door to door.
Traditional retail.
Manufacturer's representatives.
Ecommerce platform.
Q
What does the concept of "Channel Dynamics" primarily refer to in the context of distribution channels?
Static and unchanging channel structures.
The fixed roles of channel members.
Exclusive reliance on traditional retail.
Ongoing changes and adaptations within distribution channels.
Q
A company produces highend, customizable furniture pieces known for their quality craftsmanship. The target market includes individuals with specific preferences for design and materials.
Why would direct channels be advantageous in this scenario?
Low information needs.
Small purchase orders.
High customization requirements.
Simplified transportation and storage.
Q
When evaluating channel options, a company should consider the importance of aftersales service for its products. Which statement is true in this context?
Direct channels always provide the best aftersales service compared to indirect channels.
Indirect channels can offer adequate aftersales service through authorized service centers or partnerships with service enabled retailers.
Companies utilizing indirect channels should not invest in improving their aftersales service capabilities.
If aftersales service is crucial, the company should exclusively rely on direct channels for product distribution.
Q
A clothing retailer has a physical store, an online website, and a mobile app. Customers can browse products, make purchases, and choose between home delivery or instore pickup. Additionally, the retailer offers personalized promotions and discounts across all channels.
What type of marketing strategy is the clothing retailer implementing?
Multichannel marketing.
Crosschannel marketing.
Omnichannel marketing.
Singlechannel marketing.
Q
What does "desired lot size" refer to in channeldesign decisions?
The size of the distribution center.
The space required for inventory storage.
The number of distribution channels.
The preferred quantity of products customers want to purchase in a single transaction.
Q
Kumar is planning a road trip and needs to pick up some drinks, snacks, and a map. He values a store that is easily accessible and provides such travelrelated essentials.
Which type of retail store would be most suitable for Kumar's needs based on the scenario?
Superstore
Specialty Store
Convenience Store
Discount Store
Q
What defines a merchandising conglomerate in the context of corporate retail organizations?
Diversified portfolio of retail businesses
Independent ownership and governance by customers
Joint ownership and governance by member retailers
Standardized branding, products, and operations
Q
A retail company is facing challenges with inventory management and timely product deliveries to its stores. The company decides to focus on optimizing the physical movement of goods within the market.
What specific area does the retail company need to address to overcome its challenges related to inventory management and product deliveries within the market?
Procurement Management
Market Logistics
Integrated warehousing Systems
Supply Chain Forecasting
Q
A company has an annual demand D of units for a particular product. The ordering cost K is Rs per order, and the holding cost H is Rs per unit per year. Calculate the Economic Order Quantity EOQ
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