Please solve both the questions according to the given instructions. The Company selected for Ex. 1 is Saudi Aramco.

Ex. Ex. 1

Experiential Exercise: Evaluating Statements (Individual Work)

Purpose:

A business mission statement is an integral part of strategic management. It provides direction for formulating, implementing, and evaluating strategic activities. This exercise will give you practice evaluating mission statements, a skill that is a prerequisite to writing a good mission statement. Please write the statement from the mission that correspond to the relevant essential component. Kindly attach a copy of the whole company mission statement of your choice.

Instructions:

1. The instructor will ask each participant to examine his companys mission statement. On a separate sheet of paper, construct an evaluation matrix like the one presented below. Evaluate the mission statement based on the nine criteria presented in the chapter.
2. Record yes in appropriate cells of the evaluation matrix when the respective mission statement satisfactorily meets the desired criteria. Record no in appropriate cells when the respective mission statement does not meet the stated criteria.

Teaching Notes:

Nine Essential Components of Mission Statements

1. Customers

2. Products

3. Markets

4. Technology

5. Concern for Survival, Growth, Profitability

6. Philosophy

7. Self-Concept

8. Concern for Public Image

9. Concern for Employees

Evaluation Matrix of Mission Statements-Solutions (Example)

Components	1	2	3	4	5	6	7	8	9
Criterion Productions	Yes	Yes	No	No	No	Yes	Yes	No	No
Mid-America Plastics	No	No	No	No	No	Yes	No	No	Yes
Hatboro YMCA	Yes	Yes	Yes	No	No	Yes	Yes	Yes	No
Integrated Comm	Yes	Yes	No	Yes	No	Yes	Yes	Yes	Yes
American Counselling Assoc	No	No	Yes	No	No	Yes	No	No	No
Idaho Hospital Assoc	Yes	Yes	Yes	No	No	Yes	No	Yes	No

Ex. Ex. 2

Experiential Exercise: Classifying Some Strategies in the last twenty years in USA market (Individual Work)

Purpose:

This exercise can improve your understanding of various strategies by giving you experience classifying strategies. This skill will help you use the strategy-formulation tools presented later. Consider the following year 2005 strategies by various firms.

1. J.P. Morgan Chase acquired Bank One for $60 billion.
2. KB Toys filed for bankruptcy and announced plans to close half of its 1,217 stores in the USA. Toys R Us is the #1 specialty toy retailer. KB is #2.
3. Viacom sold its 82 percent stake in Blockbuster.
4. RJR and Brown & Williamson, two large tobacco films, merged.
5. FedEx acquired Kinkos for $2.5 billion in order to gain thousands of retail shipping locations.
6. Fishing Charters, Inc. acquired a local radio station.
7. Marriot acquired a furniture manufacturer.
8. Lonestar Steakhouse expanded into Europe.
9. IBM began opening its own chain of retail stores to exclusively sell its own products.
10. Avon doubled its advertising efforts worldwide.

Instructions:

1. On a separate sheet of paper, number from 1 to 10. These numbers correspond to the strategies described above.
2. What type of strategy best describes the actions cited above? Indicate your answers.

Teaching Notes:

Students should classify these strategies based on the 11 corporate alternative strategies described in class. You can google these companies to learn more about them especially at the time of the decision made.