Question: please solve fast this is for a subject called intro to business Final Exam Revision Questions 1-Short Scenario With the magazine industry's circulation and ad

please solve fast this is for a subject called intro to business please solve fast this is for a subject called intro to business

Final Exam Revision Questions 1-Short Scenario With the magazine industry's circulation and ad sales suffering, Time Inc. is offering a new Internet service, called Maghound, that allows customers the "convenience of subscriptions with the flexibility of newsstand sales. Instead of paying a fixed-term subscription fee for one magazine, customers pay a monthly fee for home delivery of a wanted publication plus with the added benefit of being able to go online when desired and change to a different publication. The Maghound new service is beginning with 300 consumer magazines, including Time's popular titles, such as People, Fortune, and Sports Illustrated. Magazines from several other publishers are also available. Customers can get three magazines for about $5 a month, five magazines for $8, or seven magazines for $10, with each additional magazine costing another $1. Maghound lets a reader who enjoys golfing or fishing to read about that in the summer and then switch to winter sports, such as skiing, in the winter. Moreover, gone are the "renew now nuisance offers and being locked into a subscription for a long time. The only drawback is that changes will not take effect immediately, so customers may not receive a specific issue of a magazine they're interested in. Required: a-Explain the core, actual, and augmented levels of this service. b-Discuss the brand development strategies marketers use to develop brands. Provide an example of each strategy other than the examples discussed in class

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Finance Questions!