please solve this case, answer should be correct and long enough

Case for Discussion Michael Cruz had thought that selling his service was going to be the easiest part of start- ing a part-time business. He was in for a big surprise. Michael had been working full-time as a painter and general repairperson for the local board of education. It was an 8:00 a.m. to 4:00 p.m. job, Monday to Friday. He lived in a small bungalow in a subdivision of small bungalows, close to the board offices. The exterior paint on Michael's house (window frames, eaves, and soffits) had been fading and flaking, consistent with the age of the house. Michael's next-door neighbour had recently hired a firm to paint the same areas on his house at a cost of $650. Michael thought this was hilarious. He went to the paint supplier used by the school board and paid $35 for enough high-quality exterior paint for his house, and completed the work himself in less than six hours on a Saturday. Looking around at his neighbourhood, Michael realized there were hundreds of potential customers whose houses were the right age for painting. He could easily do two houses every weekend, could charge a fair price (a lot less than his neighbour had paid), and still make lots of money. The first thing he did was get online and register his business with the pro- vincial government. Best to start off properly. Besides, maybe this could turn into a full-time business. Michael had hundreds of hal-poe flyen peitted up and huned two kids with bicycles to put one in every mailbox in the weighborhood CHEAP PAINT JOB FOR YOUR HOUSE Windows, soffits, caves and downpouts for $350 Here is my phone number 855-555-3213 Done in one day. Good Work He didn't get a single call Only slightly discouraged, Michael decided he would have to sell his service by person ally gesing door-to-door. He approached cach customer with a big smile and his hand really to shake. I'm Michael, and I noticed the exterior paint on your boue is a real mes," he would begin. When that got no positive response, Michael began varying his approach "fiey, how are you? Look, you want a really good paint job for cheap On Yous interested un saving some money on paint woul At noon houses he would be met with a polite refusal (ctly one slammed doet) and the same list of objections to his offer "Thanks, but my huband (or wate) makes those declicies about the house and he for she) is way right now." "No, thanks, I do my own tepairs and painting on the house." "No, we have our own guy we deal with for that kind of work." "No, I don't mind how it looks. It's not really bad enough to repaint yet." After five days of house-to-house canvassing. Michael only managed to get one up tomter. When the work was completed, the customer tried to pay Michael with MasterCard Michael explained that he only worked for cash, but they finally settled on a personal cheque. Over the next few days, the customer called Michael twice to come back because of "problems the customer had sported. In both cases, the problem was related to fos in the framing or the metal and had nothing to do with Michael's work Michael was starting to wonder if her business idea was such a good one a 1. Identify any services Michael should be providing other than painting Explain 2. Descue Michael's pricing strategy. Where would you put the price for his service! Why? 3. Critique the advertising piece that Michaelis ming. Write a better one. 4. Critique the sales approach Michael is uning Suggest alternatives 5. What sort of signage should Michael we! Explain. 6. How could Michael encourage his one customer and any future customers) to st teferral business for him