Please solve this MCQs

Coverage, location, and assortment are all factors associated with which of the 4 Ps of marketing? *

1 point

Promotion

Price

Place

Product

Complex buying behavior includes low involvement of customers with few differences in brands *

1 point

True

False

RFL Plastics is in the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behavior who might require separate products or marketing programs. What is this firm doing? *

1 point

market development

market diversification

market penetration

market segmentation

Liquid hand wash marketers rate buyers as light, medium, or heavy products users. This is _____. *

1 point

user status

usage rate

benefit

occasion

Market penetration is making more sales to current customers without changing its products *

1 point

True

False

A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. All the above groups to which marketing is answerable is *

1 point

Citizen-action publics

Government publics

Local publics

General publics

Few people can afford the best in everything they buy. At times everyone needs a product with less quality or performance with a correspondingly lower price. In this case a consumer would purchase a product positioned with a _____ strategy. *

1 point

more-for-the-same

more-for-less

same-for-less

less-for-much-less

Your text suggested that Gloria Jeans coffee shop might consider a _____ strategy. This strategy would allow the company to start up or buy businesses outside of its current products and markets. *

1 point

product development

market development

market penetration

diversification

The marketer wants to understand how the stimuli are changed into responses inside the consumer's _____, which has two parts. First, the buyer's characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyer's decision process itself affects the buyer's behavior. *

1 point

Culture

Black box

Belief

Lifestyle

In customer terms, promotion equates to communication, product to customer solution, price to customer cost, and place to connection *

1 point

True

False

When the H &M branched out to offer clothing targeted to infants, children, and mothers-to-be, they were segmenting the market based on __________. *

1 point

gender

age & lifecycle

income

behavioral

Beta Vitamins Company has decided to pursue a product development strategy whereby it will offer _____ products to _____ markets *

1 point

New or modified; new

Current; new

Modified or new; current

Current; current

Bus management once thought that users wanted busses rather than transportation and overlooked the growing challenge of airlines, trains, trucks, and automobiles. This is a possible example of *

1 point

Marketing myopia

Strategic planning

Customer dissatisfaction

Analyzing SBUs'

American Airlines uses the marketing concept in its successful organization. Its perspective of having a customer department uses a (an) _____ perspective. *

1 point

modern

external

outside-in

inside-out

The stage of the buyer decision process in which the consumers take further action after purchase, based on their satisfaction or dissatisfaction. *

1 point

Information search

Alternative evaluation

Post purchase behaviour

Consumer buyer behaviour

Coverage, location, and assortment are all factors associated with which of the 4 Ps of marketing? *

1 point

Promotion

Price

Place

Product

Complex buying behavior includes low involvement of customers with few differences in brands *

1 point

True

False

RFL Plastics is in the process of dividing a market into distinct groups of buyers with different needs, characteristics, or behavior who might require separate products or marketing programs. What is this firm doing? *

1 point

market development

market diversification

market penetration

market segmentation

Liquid hand wash marketers rate buyers as light, medium, or heavy products users. This is _____. *

1 point

user status

usage rate

benefit

occasion

Market penetration is making more sales to current customers without changing its products *

1 point

True

False

A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. All the above groups to which marketing is answerable is *

1 point

Citizen-action publics

Government publics

Local publics

General publics

Few people can afford the best in everything they buy. At times everyone needs a product with less quality or performance with a correspondingly lower price. In this case a consumer would purchase a product positioned with a _____ strategy. *

1 point

more-for-the-same

more-for-less

same-for-less

less-for-much-less

Your text suggested that Gloria Jeans coffee shop might consider a _____ strategy. This strategy would allow the company to start up or buy businesses outside of its current products and markets. *

1 point

product development

market development

market penetration

diversification

The marketer wants to understand how the stimuli are changed into responses inside the consumer's _____, which has two parts. First, the buyer's characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyer's decision process itself affects the buyer's behavior. *

1 point

Culture

Black box

Belief

Lifestyle

In customer terms, promotion equates to communication, product to customer solution, price to customer cost, and place to connection *

1 point

True

False

When the H &M branched out to offer clothing targeted to infants, children, and mothers-to-be, they were segmenting the market based on __________. *

1 point

gender

age & lifecycle

income

behavioral

Beta Vitamins Company has decided to pursue a product development strategy whereby it will offer _____ products to _____ markets *

1 point

New or modified; new

Current; new

Modified or new; current

Current; current

Bus management once thought that users wanted busses rather than transportation and overlooked the growing challenge of airlines, trains, trucks, and automobiles. This is a possible example of *

1 point

Marketing myopia

Strategic planning

Customer dissatisfaction

Analyzing SBUs'

American Airlines uses the marketing concept in its successful organization. Its perspective of having a customer department uses a (an) _____ perspective. *

modern

external

outside-in

inside-out

The stage of the buyer decision process in which the consumers take further action after purchase, based on their satisfaction or dissatisfaction. *

Information search

Alternative evaluation

Post purchase behaviour

Consumer buyer behaviour