Question: Please solve this question It is commonly accepted by the majority of business people and companies that good marketing contributes to a better world. This
Please solve this question
It is commonly accepted by the majority of business people and companies that good marketing contributes to a better world. This activity is important because there must be a definition of what makes a better world. The answer to this question can be expressed by (1) buyers and sellers making better decisions, are healthier, and through their consumption choices (or decision not to consume) experiencing a better quality of life; (2) buyers and sellers making decisions that have less adverse impacts on others; and (3) marketing strategy decisions addressing some of the worlds most challenging problemsincluding hunger, poverty, and climate change.
The goal of this exercise is to demonstrate your understanding of how marketing can help create a better world. In this activity, you will read a description of a marketing strategy and then decide which of the United Nations sustainable development goals it best fits.
Roll your cursor over each company to read its marketing efforts that have made for a better world. Then drag and drop each to the type of sustainable development goal it best represents.
1) Affordable and Clean Energy Responsible 2) Consumption and Production 3) Quality Education 4) Life Below Water 5) Zero Hunger 6) Sustainable Cities and Communities
Match each of the options above to the items below
1).Starbucks donates 100% of its unsold food items. All still safe-to-eat items are set aside at the end of each day for pickup by personnel with various nonprofits.Starbucks donates 100% of its unsold food items. All still safe-to-eat items are set aside at the end of each day for pickup by personnel with various nonprofits.
2) Office Depot provides backpacks to children. It supports schools through the 5% Back to Schools Program. It provides credits for free supplies to local schools when parents shop there.Office Depot provides backpacks to children. It supports schools through the 5% Back to Schools Program. It provides credits for free supplies to local schools when parents shop there.
3) Intel purchases over 3.4 billion kilowatt-hours of renewable power, generated from wind, solar, geothermal, low-impact hydro, and biomass sources.Intel purchases over 3.4 billion kilowatt-hours of renewable power, generated from wind, solar, geothermal, low-impact hydro, and biomass sources.
4) Colgate Palmolive uses its LEED buildings, a widely used green building rating system, to help reduce its environmental impact and exposure to water and climate change-related issues.Colgate Palmolive uses its LEED buildings, a widely used green building rating system, to help reduce its environmental impact and exposure to water and climate change-related issues.
5)Dell ships in packaging made from a fungus material, combined with agricultural waste. Both designs are renewable and biodegradable, and they help the company cut energy use.Dell ships in packaging made from a fungus material, combined with agricultural waste. Both designs are renewable and biodegradable, and they help the company cut energy use.
6) Whole Foods helped to revitalize the New York harbor and restore oyster fisheries. A healthy one-acre oyster reef has the potential to filter over 24 million gallons of water per day.Whole Foods helped to revitalize the New York harbor and restore oyster fisheries. A healthy one-acre oyster reef has the potential to filter over 24 million gallons of water per day.
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
