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Case Study: Gutierrez Enterprises: The Impossible Dream When his youngest son, Fernando, graduated Magna Cum Laude in Chemical Engineering at the University of the Philippines, Mr. Reynaldo Gutierrez was very much elated. His wife was happy that they are now finally relieved of educating their children. He may now proceed with his dream of expanding his business. Mr. Gutierrez is now 55 years old and he has been in the business of "patis making in the past eight years. Before that, he was in the grocery business. Although the market for "patis" or fish sauce is steadily increasing in his area, he wants to produce other food products like "toyo" and "suka. He is at a loss, however, on how he will proceed to realize this. His daughter, Gina, a Food Technology graduate and currently working with a food manufacturing company in Manila, counseled him about the wisdom of seeking the opinion of all the children 36 regarding his problem. His son Marianito, a Mechanical Engineer, and Teodoro, a building businessman agreed with Gina's proposition. Mr. Gutierrez is not worried about financing the expansion because he has enough savings in the bank. His greatest worry now is what agenda he has to pursue when he calls his children to a consultative meeting. Mr. Gutierrez is obsessed with providing to his classmates in college that he can also be successful like them. One of his classmates is an ambassador to Europe. Another is the president of a big trucking firm. His best friend in college is a Civil Engineer with contracts for high rise buildings in Taipei and Indonesia. I- Statement of the Problem of his classmates the president of a big trucking firm. His best friend in college is a Civil Engineer with contracts for high rise buildings in Taipei and Indonesia, 1- Statement of the Problem II- Objective(s) III- Areas of Consideration IV- Alternative Courses of Action VI- Recommendation UNIT 5: STRATEGIC PLANNING FOR SMALL BUSINESS