Question: Please state A, B, C, or D for each question 1. A family purchased a family cruise package. Upon purchasing, after realizing how expensive it

Please state A, B, C, or D for each question

1. A family purchased a family cruise package. Upon purchasing, after realizing how expensive it is for the familys budget, the family decided to cancel the cruise. This is likely due to:

A. Cognitive consonance

B. Cognitive dissonance

C. Brand image

D. Brand image congruity

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