Please state A, B, C, or D for each question

1. Social classes in the U.S. and Canada are generally measured as a combination of income, source of income, education, and _____.

A. the strategies of companies that actively target such social classes

B. brand positioning

C. brand image orientation

D. wealth

2. The practice of including ethnic themes and cross-cultural perspectives within the mainstream marketing of the organization is called:

A. post-cultural marketing.

B. cross-cultural marketing.

C. uni-cultural marketing

D. anti-cultural marketing.

3. For companies operating in many countries, understanding and serving the needs of consumers can be:

A. easy.

B. daunting.

C. Useless. Companies cannot use this to create marketing strategies tailored for each country.

D. Useless. The consumers in global markets change too quickly for the company to be able to create an effective marketing strategy.

4. Social classes are relatively _________ and ordered divisions in a society whose members share similar values, interests, and behaviors.

A. dynamic

B. temporary

C. rarely occurring

D. permanent

5. The buying process starts when the buyer recognizes a problem or need. At this stage, marketers must determine the factors and situations that trigger consumers:

A. Problem recognition

B. Information search

C. Postpurchase evaluation

D. Evaluation of alternatives