Please state A, B, C, or D for each question

1. Sarah and Louise are best friends. They like to go out and dine in trendy restaurants. Sarah prefers restaurants that have good food quality and does not really care about the atmosphere. In contrast, Louise cares most about the location and price, and does not care about the atmosphere or food quality. Therefore, the two friends may have different ratings for the same restaurant. This is because:

A. they are strongly driven by online reviews to visit restaurant

B. they forget easily the unimportant attributes of a product

C. they view products as bundles of attributes

D. they do not have enough information to make a proper evaluation

2. Each consumer is likely to develop a set of beliefs about where each brand stands on each ________. This set of beliefs is known as brand image.

A. advertising source

B. online review

C. consumption experience

D. attribute

3. A consumer is likely to purchase a favorite brand. However, the consumer may be influenced by ________.

A. advertising from competing brands

B. information about rival brands retained during information search

C. attitudes of others

D. availability of a multitude of alternatives

4. Following a purchase, the consumer will be satisfied or dissatisfied and will engage in postpurchase actions of ________ interest to the marketer.

A. selective

B. no

C. trivial

D. significant

5. A customer's postpurchase satisfaction depends on the relationship between:

A. expectations and brand image

B. expectations and perceived product performance

C. expectations and the amount of information found about a product

D. expectations and the opinions and attitudes of others