Please state A, B, C, or D for each question

1. George and Matthew are two friends and frequent business travelers. Tonight, they both ended up staying in rooms at two similar hotels in Seattle: Adagio Hotels and Malibu Suites. George always books hotel rooms from his favorite brand Adagio Hotels - by going through the companys mobile app. Matthew always books hotels regardless of the brand as he is only interested in the price. Matthew is currently staying at the Malibu Suites hotel. What can be said about the brands?

A. Both hotels have low brand equity

B. Adagio Hotels brand has higher equity than Malibu Suites brand

C. Both hotels have high brand equity

D. Adagio Hotels brand has a lower equity than Malibu Suites brand

2. Marketers position their brands clearly in:

A. the process of internal marketing

B. target customers minds

C. the market segmentation schemes

D. international markets

3. Branding ______ differences among products.

A. makes consumers overlook

B. flattens

C. creates

D. hides

4. Restaurant Kabas products are not well recognized by consumers who like going to restaurants. In fact, almost nobody has heard of this restaurant. It means that the restaurants brand has ____ equity.

A. unique

B. high

C. low

D. medium