Please state A, B, C, or D for each question

1. The product received by the customer is generally the product:

A. Unintendedly promoted by the manager

B. Planned by the manager

C. Mistakenly promoted by the company

D. Customized by the customer

2. An app that allows customers to check in and access their guestroom by by-passing the front desk is an example of a:

A. core product

B. facilitating product

C. supporting product

D. augmented product

3. A hotel deployed a comprehensive information system to engage the customers more easily. Thus, the hotel has made changes to its:

A. facilitating product

B. augmented product

C. supporting product

D. core product

(C was wrong)

4. The dimension of the atmosphere relating to color and size is called:

A. olfactory

B. tactile

C. aural

D. visual

5. George and Matthew are two friends and frequent business travelers. Tonight, they both ended up staying in rooms at two similar hotels in Seattle: Adagio Hotels and Malibu Suites. George always books hotel rooms from his favorite brand Adagio Hotels - by going through the companys mobile app. Matthew always books hotels regardless of the brand as he is only interested in the price. Matthew is currently staying at the Malibu Suites hotel. What can be said about the brands?

A. Both hotels have high brand equity

B. Both hotels have low brand equity

C. Adagio Hotels brand has higher equity than Malibu Suites brand

D. Adagio Hotels brand has a lower equity than Malibu Suites brand