Please state A, B, C, or D for each question

1. Which of the following statements is true about demographic segmentation?

A. demographic variables are easy to observe and measure

B. segmentation is effective only when demographic segmentation is used

C. all the other variables are impossible to measure

D. consumer needs, wants, and usage are closely related to demographic variables

2. A tour company is offering expensive and risky vacation packages featuring extreme sports such as base jumping or white-water rafting. Most of its customers take this type of vacation once a year. Ii is likely that the company uses predominantly psychographic segmentation based on:

A. social class

B. demographics

C. education

D. personality

3. A cruise company decided to not use TV advertising because the segments that the targets include a lot of customers who are skeptical of TV advertising. Instead, the company extensively uses public relations. This is an example of the company using ______ segmentation.

A. behavioral

B. demographic

C. sociographic

D. geographic

4. ______ refers to the degree to which segment can be assessed and served.

A. Measurability

B. Actionability

C. Sustainability

5. A hamburger restaurant company decides to expand globally. When trying to expand in Eastern Europe, the company found that there is only a small segment of customers who would prefer to eat hamburgers, in contrast to traditional Eastern European foods. It means that this segment lacks:

A. actionability

B. sustainability

C. accessibility

D. measurability