Please state A, B, C, or D for each question

1. A hotel manager creates a list of five questions, prints them on the piece of paper, and leaves them in each guest room for guests complete before departure. This is an example of which research approach?

A. Experiment

B. Big data analysis

C. Survey

D. Observation

2. Ethnographic research has the advantage of providing:

A. ability to establish cause and effect relationships

B. very quick insight into customer preferences

C. large volumes of numerical data

D. details that do not emerge in traditional research

3. The major advantage of survey research is:

A. its ability to provide accurate details about customer behaviors

B. flexibility

C. ability to establish cause and effect relationships

D. that respondents are always telling the truth

4.

The best type of research to gather causal information is:

A. observation

B. ethnography

C. focus group

D. experiment

5.

One of the main advantages of mail questionnaires is:

A. requiring a relatively long time to complete.

B. collecting large amounts of information at a low cost per respondent.

C. lack of control over who answers the questionnaire.

D. requiring simple and clearly worded questions.