This case can be found on page C-331 in your course textbook. I suggest that you peruse the entire narrative to familiarize yourself with all pertinent and relevant details of the assigned case. Your document should be properly developed, informative, and detailed. Make sure that you take the time and make the effort to review your narrative for poor grammar concerning spelling, sentence structure, and punctuation. When constructing your paper make sure that you include each question at the beginning of each of your responses, this simplifies my review and assists me to properly follow and interpret your answer. In addition, if you decide to use information from other sources to incorporate in your document, please provide the appropriate references and list them in your reference section at the end of your paper. For assistance in completing this case analysis you may wish to review topics found in Chapters 6-12 in your textbook. The questions for this assignment can be found in the attached file.

Vail Resorts Inc.

1. What are the major elements of VRs competitive strategy in the destination resorts industry? How well do the pieces fit together? Is the strategy evolving?

2. How have VRs corporate strategy choices strengthened or weakened its competitive position in the destination resorts industry?

3. Is VRs competitive strategy best characterized as a first-mover strategy, fast-follower strategy, or latermover strategy?

4. Does it make good strategic sense for VR to compete in all of its current segments? Which of its product lines do you think is/are most important to VRs future growth and profitability? Should one or more of these current segments be discontinued? Why?

5. What is your assessment of VRs financial performance over the 2015 2017 period? (Use the financial ratios in the Appendix of the text as a guide in doing your financial analysis.)

6. What strategic issues confront VR in 2017? What market or internal circumstances should most concern CEO Rob Katz and his companys senior leadership team?

7. What recommendations would you make to Katz to address the strategic issues confronting VR in 2017 in order to sustain its impressive growth in revenues and profitability?