Question: Please submit your final report here. Below are the requirements for the assignment. Scenario: You are now a Marketing Manager of a firm of your
Please submit your final report here. Below are the requirements for the assignment. Scenario: You are now a Marketing Manager of a firm of your choice. Chose any product, service, or idea (existing or new) that you can sell into a new market. This assignment requires students to submit TWO items: 1. A 4- 6 page report on the new product you are planning to launch in a new market. The report must include: - A title page with the logo. - Target market description. - Features, Advantages, and Benefits (FAB) of the product to the new market. - A 4 p's analysis (Product, Price, Place, Promotion) and the position of the product for the new market. Please make sure the report is 1.5 spacing, 11 pt Calibri or Arial font, and cite any sources used with APA style citations. 2. A 30-60 second commercial to promote the product/service in the new market. Please provide a LINK.
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