Project Scope: Please prepare a formal marketing plan by identifying an existing or

new product or service from a company of your choice or a start$-$up that you may wish to pursue. In the marketing plan, you will provide details on your product$/$service launch which will include a market analysis of your target audience, you will research the market environment. Your marketing plan will be based on the description of your market opportunity, product, pricing, and distribution strategy as well as how you propose to market your product. Each group will consist of Five members and

each group must appoint a group leader. The business in question can be:

$$ A real business $($for which you may or may not be employed or contracted or the owner$)$

$$ A business that does not exist yet, but the student proposes to setup

$$ A fictitious business of your choice.

$*$ Required

$1.$ Email $*$

$2.$ Student Name: $*$

$3.$ Student ID: $*$

Part A: Written Report

Grading: The Marketing Plan is marked

out of $100$ and constitutes $20\%$ of your final course mark.

DUE DATE: November $22,2023-$ There will be a group presentation for this project

Submission Format

$1.$

Please submit your Project report $($Marketing Plan$)$ in a

PDF Format

using the Google Classroom drop box including all Appendices and supporting documents.

$2.$

The title page must contain:

a$.$ The

name of the company $($Your Company Name$)$

b$.$ The

Product or Service

c$.$ The Course Title $($Introduction to Marketing II$)$

d$.$ Professor Name

e$.$ Group

Name & Group Number

f$.$

Date

$3.$

The acceptable fonts are Times

New Roman $($No smaller than $12$pt$)$ and Ariel

$($No Smaller than $12$pt$).$ Line spacing must be $1\mathrm{.}5.$

Page Count

The

Marketing Plan MUST NOT exceed $20$ pages $($Excluding title page, table of contents

and appendices$).$ Marks will be

deducted if the written portion of your assignment exceeds $20$ pages.

Project Guidelines

When

writing your assignments, I will be looking for several things, which

you should keep in mind when developing your project:

$$

Please provide data from your sources in your sections and cite them as per requirements.

$$ The report must be structured in line with the Evaluation Criteria outlined below.

Evaluation Criteria

Part A: Written Report

$1.$

Executive Summary $10$ Marks $$ Summarize the content of your plan and the important

aspects. One page is sufficient. An executive summary should be a standalone recap of the major elements of your report, and should, on its

own, provide the reader with a solid

understanding of the highlights and recommendations of the paper. An executive

summary is NOT an introduction.

$2.$

Market Analysis $10$ Marks $$In this section I need a brief discussion on

the overall market you are targeting. You will discuss your segmentation of the market

by breaking your target market into segment groups, needs by segment and market potential. Also please discuss the environment you are targeting by looking at the technology and society as a whole.

$3.$

Description of Market Opportunity $10$ Marks $$ Please research and discuss the need

for your product or service, market

potential and overall product concept.

$4.$

Product Strategy $10$ Marks $$Please discuss your product strategy,

objectives of product, product features, product quality and service strategy as well as your

competitive positioning and advantage of your product.

$5.$

Pricing Strategy $10$ Marks $$ How do you propose to price your product$/$Service$.$ Will you

use skimming$/$penetration pricing, what will your product cost be fixed$/$variable cost and potential

profit margin.

$6.$

Distribution Strategy $10$ Marks $$What channels of distribution will you use to distribute your product ex$.$ Dealers,

retailers etc. Will you use co$-$marketing arrangements, what are some of the costs to your distribution strategy and show me a flow chart

from your company to the end user.

$7.$

Marketing Communications and

Promotional Strategies $10$ Marks $$Please discuss your overall promotional strategies which include advertising, personal selling

which may include sales programs,

incentives and support. Also please discuss any sales promotions you may use to get more customers etc.

$8.$

Conclusion and Action Plan $$

$5$ Marks $$Please write up a conclusion with your final thoughts and action plan.

$9.$ Overall Format of the Marketing Plan $15$ Marks

a$.$

Pay attention to spelling and grammar. The plan must be clear and not lead to confusion.

b$.$ When using statistics or information from outside sources,

please site as per APA requirements.

c$.$

The occasional use of pictures, tables or graphs is recommended

$($for illustration purposes$)$ and helps with the visual make it according to the questions that contain $15$ pages and give the unique name of our company and our products are shoes are company sell shoes give full detail of all the questions and make a proper format