Please summarize this in two pages in your own language

II. e-PROMOTION Basic principles of e-Promotion or Internet Marketing which are discussed on various internet blogs are convenience, reach, cost personalization, relationship and social [6] [7] [8]. Convenience: Students or related service receivers can browse institute at any time and place when it is convenient for them. Reach: Institute can promote their services in any part of the country without setting up local outlets, widening their target market. Cost: Marketing on the Internet costs less than marketing through a physical marketing. Cost on printing is very much reduced. Personalization: Institute can track potential students by creating blogs and fulfilling their person needs. Relationship & Investment: It provides an important platform for building relationships with students at all levels. When a student is enrolled, Institute can develop relationship by engaging him on web and inviting him to submit reviews on Institute service. Social Engagement: Engagement or Investment is defined by reference [9] as the time, energy, and other resources an organization is willing to devote to build a relationship. Social responsibility and community involvement, or building communal relationships, are considered indicators of organizational investment [10]. Social Networking Social networking services facilitate the development of online social networks by connecting a user's profile with those of other individuals and/or groups [11]. Research provides evidence that an increasing number of organizations are already engaging with social media as part of their marketing strategy [12] [13). A study reveals that India has recorded world's largest growth in terms of social media users in 2013 [14]. Engaging with social media as a higher education marketing tool is an attractive proposition, because of positive past experience in the business sector on the effects of social media marketing and the high adoption rates of social media by the younger generation [15]. Improved communications, customer engagement and increasing brand loyalty have been identified as outcomes of this form of marketing. Social media is a relatively new but fast- growing category of online interactive applications. These applications are based on user-generated content rather than supplier-generated content allowing peer-to-peer communication and user participation [16] [17]. The term social media is widely used nowadays. The first time it appeared was in 2004, after LinkedIn created its social media networking application. Reference [18] defined the social media application as an online technology tool to allow people to communicate easily, utilizing the internet to share and discuss information. According to [19], social media is defined best in the context of the previous media paradigm. Traditional media such as television, newspaper, radio and magazines are one-way, static broadcasting technologies. Having a Facebook page has become a virtual prerequisite for many companies [20]. Internet marketing enables institutes to take advantage of the growing importance of social media. Institute can take advantage of this type of influence by incorporating social networking tools in Institute's promotional campaigns