Please support to answer below task

Match the definitions with the relevant term in column A by writing the correct number with each definition in column B. (4 marks) A B 1. Collaborative CRM {An approach to CRM in which the various departments of a company, such as sales, technical support, and marketing, share any information they collect from interactions with customers. Streamlines the business process of an organization. It mainly focuses on automation and improvement of customer facing and customer touching business processes. 2. Analytical CRM 3. Operation CRM Provides all users with the tools and information that fit their individual needs & preferences Denotes the systematic electronic analysis of collated customer data. Customer data is defined as contact data, customer properties and information derived from both online and offline behavior. 4. Portal-based CRM