Question: Please take a look at the image below. Let's assume that McDonald's, Burger KingWendy's, KFC , Subway, Pizza Hut, and & Out are all the
Please take a look at the image below. Let's assume that McDonald's, Burger KingWendy's, KFC Subway, Pizza Hut, and & Out are all the possible competitive food service outlets on the current market. There are new entrants however: AB and C which will be positioned as illustrated on this perceptual mapGiven that there is consumer demand for all combinations egwide choices and healthy fast food restaurants, wide choices and less healthy fast food restaurants, etc. which of the three new food outlets ABC will likely be more successful?
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