Please try to answer using less then 500 words.

Question 2 Briefly describe the sources of a differentiation advantage where no premium price is charged. Outline the sources of differentiation advantages for a small firm in this situation and illustrate how they are transformed into a competitive advantage. Reflect about the role of corporate social responsibility to create competitive advantage. Critically evaluate the usefulness of the Creating Shared Value approach in an industry where differentiation is very difficult. [25 marks]