Please try to give me a new answer which is never posted!

Questions are posted at the end in the evaluation and scoring section.

Learning Objectives After completing this simulation, you should be able to: - Describe the stages of the buying process. - Explain how consumers perceive value. - Analyze how a product's purchase can be influenced by where it is sold. - Apply an understanding of consumer wantseeds in the development of a desirable product. Description This Marketing Simulation mission will focus on understanding the motivations behind buyer behavior in specific market segments and look at how buyer behavior impacts choices for product features (PRODUCT), channels (PLACE), and advertising (PROMOTION). Tips to Achieving the Mission Goals The key aspect behind creating a successful product is to include those components that align most closely with customer preferences. In the Outdoor Enthusiast segment, the two key Preferences are: - Capacity and - Waterproofing As with all missions that focus on the Outdoor Enthusiast segment, the backpack should have the following attributes: - Shape: Large Rectangular - Straps: Advanced Support - Material: Advanced - Features: Waterproofing - Color: Green Evaluation and Scoring Each Marketing Mini Sim is comprised of two parts, mentioned as follows: 1. Accomplishing a mission goal or set of goals associated with the simulation topic (6\%). 2. Providing a group reflection by answering the following questions - group submission (2\%). Reflect on the following questions: - Discuss (briefly) the stages of the buying process. What role does successful Product Development play in each stage? Are there some stages where it plays a more crucial role? - What is the difference between PRICE and VALUE? How does Product Development impact each? - Review the analytical tools mentioned in your debrief with the "team." Select any two and explain how they helped you to better understand your performance on this mission