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Chapter 1 Problem 1ALA Compare Business Strategy with Military Strategy Purpose This exercise will enable you to compare and contrast military strategy with business strategy because in many ways, operating a business is similar to conducting a military campaign. Many strategic-management concepts evolved out of the military. Napoleon Bonaparte listed 115 maxims for military strategy. U.S. Civil War General Nathan Bedford Forrest, however, had only one strategic principle: "to git thar furst with the most men" (to get there first with the most men). The strategy concepts given as essential in the United States Army's Field Manual (FM-3-0) of Military Operations says there are nine key military strategy maxims: 1. Objective-direct every military operation towards a clearly defined, decisive, and attainable objective 2. Offensive-seize, retain, and exploit the initiative 3. Mass-concentrate combat power at the decisive place and time 4. Economy of Force-allocate minimum essential combat power to secondary efforts 5. Maneuver-place the enemy in a disadvantageous position through the flexible application of combat power 6. Unity of Command-for every objective, ensure unity of effort under one responsible commander 7. Security-never permit the enemy to acquire an unexpected advantage 8. Surprise-strike the enemy at a time, at a place, or in a manner for which he is unprepared 9. Simplicity-prepare clear, uncomplicated plans and clear, concise orders to ensure thorough understanding Instructions Step 1 Consider the extent to which each of the nine maxims listed are applicable in formulating and implementing strategies in a business setting. Step 2 Rank order the nine maxims above, from 1 = most important to 9 = least important in formulating and implementing strategies in a business setting. Step 3 Provide a rationale for each of your rankings in Step 2