PLEASE USE HYPOTHETICAL NUMBERS THAT MAKE SENSE :)

What are your sales year-to-date? You will need to think about the hypothetical numbers you'll need to include in your pitch and on your prospectus. This is looking at your total revenues - how much money your company has brought in overall.

What do you think you'll do this calendar year? You will need to think of what numbers (revenue) to include to describe your present sales. Think about describing your anticipated trajectory in terms of percentages regarding your sales/revenues.

What do you think you'll make on it? In other words, after all costs and expenses what is your current net profit and what is your projected net profit on future sales/revenues. HINT: it is good to anticipate what you could do to increase future profits based on production costs, pricing, logistics, etc.

FORMAT(S) OF MESSAGE: Will this message be in the form of a letter, memo, report, advertisement, statement, etc.

1. Presentation Pitch
2. Financial Information Section of the Prospectus

DESIRED OUTCOME: What outcome is desired from this message? How should my audience respondwhat are the desired action(s)?

MESSAGE: What does my audience need to know to be able to respond to the desired outcome? Indicate 2-3 points? Is my message direct or indirect? Why?

1. What are my company sales year-to-date?
2. What do you think youll do this calendar year?
3. What do you think youll make on it?

DIRECTIONS: INCLUDE YOUR DESIRED RESULTS (HOW YOU WANT YOUR INVESTORS TO RESPOND)

CULTURE: What audience norms, preferences, and attitudes must be considered? How must the message be adapted to honor and respect any cultural/demographic elements?

*DETAILS OF COMPANY* focused on combining luxury and sustainability

a sixty-three room hotel and spa, combines all the luxury of contemporary accommodations with the feel of a traditional inn, while staying committed to the environment. The hotel purchases environmentally friendly products, such as re-fillable amenity bottles and recycled-content paper. Madrona takes resource conservation seriously by using water efficient fixtures, installing energy efficient appliances, and promoting public transportation to conserve fossil fuels. The hotel also takes extra steps necessary to provide employee education on resource conservation and pollution prevention, and provide incentives for sustainable actions. Madrona is committed to reducing waste and conserving resources