Please use the tables provided and please show your work! Please use the tables provided and please show your work!

$SFC$ Option $1$ Analysis: Response rate increases $to3\mathrm{.}5\%$

$SFC$ Coaching $CLV$ Table Period $01234SFC$ Coaching $CLV$ Table Period $01234$

Year $1$ Year $2$ Year $3$ Year $4$ Year $5$ Year $1$ Year $2$ Year $3$ Year $4$ Year $5$

Per Session Revenues Per Session Revenues

Per Session Total $HR$ Costs Per Session Total $HR$ Costs

Per Session Gross Margin Per Session Gross Margin

# $of$ Annual Sessions # $of$ Annual Sessions

Annual Gross Margin Annual Gross Margin

Customer Acquisition Cost Customer Acquisition Cost

Survival Rate Survival Rate

Annual Net Marketing Contribution $(NMC)$ Annual Net Marketing Contribution $(NMC)$

$NPVof$ Annual $NMCNPVof$ Annual $NMC$

Cumulative $NMCto$ Date Cumulative $NMCto$ Date

$NPVof$ Cumulative $NMCto$ Date $NPVof$ Cumulative $NMCto$ Date

Please use the tables provided and please show your work!

Revenue$\frac{s}{C}$osts Worksheet Please use the tables provided and please show your work!

Contact Cost $$550SFC$ Option $2$ Analysis: Retention rate increases from $56\%to61\%$

Response Rate $3\%SFC$ Coaching $CLV$ Table Period $01234$

Acquisition Cost Year $1$ Year $2$ Year $3$ Year $4$ Year $5$

Per Session Revenues

Support Staff Needed $2$ Per Session Total $HR$ Costs

Worker Labor Cost $$100$ Per Session Gross Margin

Facilitators Needed $1$ # $of$ Annual Sessions

Facilitator Hourly Labor Cost $$300$ Annual Gross Margin

Total $HR$ Cost Per session Customer Acquisition Cost

Survival Rate

Session Price Charged $$900$ Annual Net Marketing Contribution $(NMC)$

Session Gross Margin $ $NPVof$ Annual $NMC$

Session Gross Margin $\%$ Cumulative $NMCto$ Date

Annual Sessions $24NPVof$ Cumulative $NMCto$ Date

Annual Gross Margin $

Retention Rate $56\%$

Interest Rate $6\%$